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Lisa Vitale

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Top Stories by Lisa Vitale

Freedom to fail easier to say than do What’s your tolerance level for experimentation and learning through failure? If you’re a client of VaynerMedia it must be really high, based on a recent video for AdAge’s Digital Crash Course featuring company’s founder, Gary Vaynerchuk. When it comes to pushing clients onto social media platforms, according […] [[ This is a summary of the content. Click on the title to read the full article on the website. ]] ... (more)

The Trust Imperative | Part 1

Research from Forrester last year reveals that B2B buyers are frustrated by what they perceive from vendors as an utter lack of understanding regarding their business context.  Instead, buyers lament that vendor communications are too narrowly focused on their own solution, without first gaining an understanding and appreciation of buyer needs and challenges.  In light of these perceived deficiencies, savvy marketers can create a valuable differentiation by crafting buyer-centric, trust-building content which conveys a clear understanding of who the buyer is and what their needs ... (more)

Is Video Content Topping B2B Marketing Priorities?

Is Video Content Topping B2B Marketing Priorities? Some say video content is by far the most effective way to connect with B2B buyers at all levels, from millennials to top executives. But should video dominate content marketing and replace other forms that are the basis of so many well-researched and successful B2B campaigns. One report […] [[ This is a summary of the content. Click on the title to read the full article on the website. ]] ... (more)

From Relationship to Engagement

From Relationship to Engagement Forget about customer relationship management; these days it’s all about the customer experience, some say. No, forget about experience, it’s all about customer engagement, others argue. Whatever you call your customer marketing management effort, you can be sure somebody has a technology platform this is certain to be the magic elixir […] [[ This is a summary of the content. Click on the title to read the full article on the website. ]] ... (more)

Ad Blocking impact on B2B marketing

Ad Blocking impact on B2B marketing Advertisers may just about have hit the limit on what consumers are willing to tolerate in web and mobile marketing experiences. Apple’s decision to allow ad-blocking on it’s mobile platforms is a sure sign that consumers are looking for more control over what is put before their eyes. But […] [[ This is a summary of the content. Click on the title to read the full article on the website. ]] ... (more)